Journalists believe they know exactly the right words to tell a story. But do they? Do the words they choose match the experiences of their audiences? Or are they creating disconnections that damage trust?
Authentically will use computational linguistics and natural-language processing to hold up a mirror to the language we use. It provides actual data, rather than relying on our “gut” about whether the words we choose are the best ones.
Currently being developed as a website, the goal is to build Authentically as an app or web extension that can allow journalists to analyze their word choices as they write. The intended outcome is enhanced transparency and trust in news coverage.